Do you feel more satisfaction from that great shirt you purchased last year or the family vacation to Europe or the Grand Canyon? Travis Carter, PhD and Thomas Gilovich, PhD recently published research in the Journal of Personality and Social Psychology suggesting that your satisfaction with your trip will get better over time, while buying a shirt, painting or TV will ultimately leave you disappointed. They illustrated that experiential items provide a greater long term happiness than material items because experiences are more subjective in nature and can’t be compared where as material items can be compared to what others buy.
So take that trip or get a massage the next time you are looking for a happy pill and men take those ladies on a vacation instead of buying them cloths or jewelry. Just say there is research behind your choice.
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